My Work Experience
From working at one of the most iconic events in Dubai's history, Expo 2020, to supporting an upcoming sustainable fashion company, my journey in digital marketing has been filled with diverse and enriching experiences. With a passion for delivering results and a commitment to making a positive impact, I am eager to bring my expertise to your digital marketing endeavors and help your brand flourish.
Big Property Group
Digital Marketing Automation's Specialist
Mar 2024 - Present
As a Digital Marketing Specialist at Guru Media, a subsidiary of Big Property Group, I developed and optimized high-converting marketing funnels, content, and campaigns for high-net-worth clients in the property education sector, driving significant revenue growth.
Responsibilities & Highlights
•Developed and optimized high-converting marketing funnels using GoHighLevel, generating over £200k in monthly revenue
•Created and managed automated workflows to streamline lead generation and nurturing processes
•Build automated email and SMS campaigns, set up triggers and workflows for lead nurturing, follow-ups, and task automation
•Set up third-party integrations and automated workflows using Zapier and APIs.
•Developed and executed social media content strategies, producing engaging posts, videos, and reels tailored to the target audience.
•Led the creation, management, and optimisation of email marketing campaigns to promote services and products.
•Managed end-to-end digital marketing campaigns, including creation, testing, release, and performance tracking.
•Monitored and analyzed KPIs to measure campaign success, adjusting strategies for optimal performance.
•Created and managed Meta (Facebook and Instagram) ad campaigns that generated high-quality leads.
•Trained and managed new marketing team members, ensuring effective onboarding and team integration.
•Wrote compelling copy for emails, landing pages, and social media posts, driving customer engagement and action.
•Stayed current with industry trends and best practices to ensure competitive digital marketing strategies.
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Created high-converting sale funnels that generated +£50k per webinar
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Enhanced the customer journey to optimise the overall experience, resulting in increased engagement and satisfaction.
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Releve Fashion London
Digital Marketing Intern
Oct 2022 - Mar 2023
Relevé Fashion, based in London, is your premier luxury retail destination for sustainable and ethical brands for social impact.
Responsibilities & Highlights
•Developed and implemented all marketing initiatives
•Responsible for creating effective copy and content creation
•Managed mailing lists and creation of newsletters (Software Experience - Campaign Monitor)
•Coordinated marketing materials and brand assets for use on website and marketing campaigns
•Researched market trends and recommended new initiatives to the team
•Developed and sourced content for digital platforms including Instagram & Pinterest (Software Used - Planoly)
•Assisted in on-boarding new brands and non-profit partners
Throughout the internship period with Relevé Fashion, I have learned how to gain a firm grasp of the different digital touchpoints, help drive highly effective digital campaigns, and suggest ideas to enhance user experience and deliver on digital objectives.
Expo 2020 Dubai
Pavilion Explainer/Marketer
Aug 2021 - Mar 2022
Expo 2020 Dubai is the first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region, and the largest event ever held in the Arab world. With its main theme of 'Connecting Minds, Creating the Future,' Expo 2020 Dubai focused on three sub-themes of Opportunity, Mobility, and Sustainability, reflecting the aspirations and challenges of our time. As a member of the team at the Mobility Pavilion, which attracted a staggering 16 million visitors, I had the unique opportunity to be part of this global event and contribute to its success.
Key Accomplishments & Highlights
• Received a performance letter for exceptional work as an Explainer at the Alif-Mobility Pavilion during Dubai Expo 2020
• Utilized marketing and sales skills to encourage over 16 million visitors to explore the attraction and discover its unique features
• Equipped with exceptional training from the Dubai Police Academy and Expo team to confidently explain the pavilion's innovative technologies and exciting displays to visitors
• Contributed to the success of the Alif-Mobility Pavilion, making it one of the most popular attractions at Dubai Expo 2020
• Demonstrated ability to apply marketing and sales strategies in a dynamic, high-pressure environment to contribute to the overall success of the Expo.
Click here to learn more about the pavilion that I worked for which received over 16 Million visits!
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Most organizations still use outdated first-generation Information & Communications Technologies (ICT) systems, despite the availability of newer and superior technologies. ePillars Systems LLC, Dubai was founded in 2007 to bridge this gap by offering innovative solutions and products based on new technologies.
Gained knowledge on several digital business solutions
ePillars LLC
Digital Marketing Specialist
Jan 2019 - Jul 2019
Key Accomplishments & Highlights
• Responsible for generating leads and meeting potential clients to educate them about our products
• Leveraged sales and marketing skills to build lasting relationships with customers and drive business growth
• Expertise in various marketing tools, including Instagram Marketing, MailChimp Marketing, SEO optimization, and utilizing Facebook and Google ads
• Used marketing tools to reach and engage target audiences, drive traffic to the website, and boost sales
• Demonstrated ability to achieve marketing goals and drive business growth through effective utilization of marketing tools and strategies.
• Gained expertise in various popular digital business solutions such as DocuSign, Odoo, Vlogic (Facilities Management Software)
SHORT TERM PROJECTS
Key Accomplishments & Highlights
• Sales Generation & Customer Engagement: Successfully drove brand revenue by consistently meeting daily sales targets, utilizing exceptional communication skills to engage with customers, understand their needs, and effectively promote relevant products.
• Expert Product and Market Understanding: Demonstrated strong proficiency in product specifications, pricing, and offers, ensuring quick adaptation to changes. Effectively monitored and responded to competitor strategies to maintain a competitive edge in promoting the brand across different stores.
• Resilient Team Player: Fostered team cooperation and supported fellow sales promoters, maintaining approachability and helpfulness despite extended working hours. This resilience ensured smooth operations and positive customer interactions at all times.
Samsung Sales Promoter
Sep 2019 - Oct 2019
TECOM Representative
Nov 2019 - Nov 2019
Nov 2018 - Nov 2018
Key Accomplishments & Highlights
• During my time at TECOM Group, I had the privilege of working closely with various business communities and playing a significant role in bridging their communication. This was my second year working with TECOM, and I had the opportunity to make a meaningful impact in guiding new team members, a responsibility that was recognized by the senior manager in my recommendation letter.
One of my key responsibilities involved conducting concise yet insightful interviews with our esteemed Business Partners. These interviews typically lasted around 4-5 minutes and aimed to delve into their experiences within our TECOM communities. By engaging with our Business Partners, I gained valuable insights from their unique perspectives, allowing me to gather constructive feedback on potential areas of improvement.
Overall, my experience at TECOM Group not only allowed me to bridge various business communities but also provided me with the opportunity to contribute to the development of new team members. It was a fulfilling experience that further strengthened my skills in communication, relationship building, and fostering an environment of continuous improvement.
Dragons Den Competition
Nov 2016 - Nov 2016
Key Accomplishments & Highlights
•My team and I had the privilege of participating in the prestigious Dragons Den competition, where we pitched our innovative business idea to a panel of UAE experts. It took a combination of teamwork, creativity, and perseverance to craft a compelling pitch that would persuade the panel to endorse our entrepreneurial project.
I am proud to say that our hard work paid off, and we emerged as the first-place winners of the competition. The audience and investors were captivated by our pitch, and we won not only the Dragons Den award but also the Audience Choice award, earning a prize of 4000 DHS and mentorship from Creative Zone.
Participating in the Dragons Den competition was an incredible experience that allowed us to hone our entrepreneurial skills and showcase our innovative ideas. We were thrilled to have the opportunity to impact our school, our community, and ourselves in a positive way.
I am proud to have been a part of a team that achieved such great success and learned valuable lessons about entrepreneurship and leadership. I look forward to applying these lessons to future endeavors and making a positive impact in the world of business.
Click here to learn more about the Dragons Den Event! Watch till the end to see me with my team and the prize!
